Pinterest is launching a new video ad campaign, which goals to showcase how the platform can assist you dig into particular developments and pursuits, through varied area of interest ideas, below the banner of “It’s doable”.
As you’ll be able to see on this instance, Pinterest’s new marketing campaign highlights how the platform can facilitate thought exploration and creation, by means of a spread of merchandise, recipes, concepts, and extra.
As defined by Pinterest:
“The [new campaign] reinforces how Pinterest is a mind-expanding platform that may show you how to see and seize new prospects. Folks want a spot the place they’ll increase and evolve their considering, arrange their concepts and collaborate on tasks with the folks they care about, all in an effort to finally take motion and enhance their lives.”
The brand new marketing campaign consists of 4 variations, every exploring a unique curiosity.
“From planning a trip or the decor in your first shared condominium to nailing the proper unfold for a Halloween get together or search for a 90s get together.”
The video adverts will start showing from this week, whereas Pinterest can be working a “Risk Place” pop-up magnificence and DIY retailer in London so as to add a real-life component to its pre-holiday push.
“Happening in London, UK, on September twenty ninth and thirtieth, the first-of-its-kind pop-up will permit guests to participate in mocktail making, get a (actual) tattoo, and upcycle home goods into model new assertion items.”
So you’ll be able to go get a tattoo from Pinterest, in case you’re within the UK. No phrase on whether or not it must be the Pinterest emblem.
It’s one other solution to showcase the worth of Pinterest as a discovery platform, and the way it can assist customers discover particular pursuits, and create their very own customized variations of such, primarily based on Pin steering.
And as famous, with the vacation push arising, Pinterest is eager to showcase its potential worth to advert companions.