The Toronto International Film Festival is arising subsequent month, and Pinterest has been introduced as an official media associate of the long-lasting occasion, which can see the app host a spread of TIFF-themed content material to encourage person engagement.
The important thing ingredient of Pinterest’s TIFF showcase is a brand new “Filmspiration Hub”, the place customers will have the ability to discover insider information on movies, celebrities, trend, and so forth. Pinterest may even host unique behind-the-scenes and best-of pageant content material within the devoted area.
As defined by Pinterest:
“This hub can be a singular mixture of editorial and creator-led content material – a visible repository of all issues TIFF. Content material will vary from movie line-ups, interview clips, fan content material, crimson carpet appears to be like, photos from the TIFF Portrait Studio, and extra. As the house of inspiration, Pinterest may even home unique soundbites from celebrities visiting TIFF’s official interview suite, Studio 9, round “what evokes them.”
The hub can be featured within the search tab of the app for Canadian customers in the course of the occasion, tying into the broader discovery emphasis.
Pinterest can be partnering with creators all through the pageant, who’ll be posting their very own, unique TIFF content material. Collaborating creators embrace life-style creator Lil Gabi D and trend influencers Fred Anyona and Sonakshi, every of whom can be trying to spotlight how movies have impressed their respective approaches.
It’s an fascinating partnership, particularly given Pinterest’s angle, in highlighting how filmmakers use the app for inspiration, and the way that’s sparked new trend traits.
“With over 390 billion Pins saved on the platform, Pinterest has lengthy served as an inspiration search engine for quite a few movie administrators, costume designers and writers. They’re actively utilizing the platform for some of popular culture’s main moments. For instance, the writers of Stranger Issues used Pinterest to storyboard your complete sequence. Actress and director Elizabeth Banks additionally discovered inspiration on Pinterest to think about a brand new technology of Charlie’s Angels.”
That’s an excellent angle, which may work to focus on the worth of the platform as a discovery and inspiration app, and immediate extra movie followers to have interaction through Pin.
Pinterest customers will have the ability to entry the Filmspiration Hub on Pinterest’s search touchdown web page from September seventh to seventeenth, with the content material set to be up to date every day throughout the occasion.
