Pinterest has introduced a new slate of programming for Pride Month, together with devoted reside streams, purchasing spotlights, and a brand new partnership with RuPaul’s Drag Race winner Sasha Colby.
Colby will share unique content material, in addition to a curated board of magnificence ideas and recommendation. Colby, a long-time Pinterest person, may also use the event to spotlight how the platform can empower positivity and expression for all customers.
Pinterest can also be partnering with Tastemade on a spread of latest video collection that’ll spotlight LGBTQ+ creators, companies, notable drag artists, and extra.
Pinterest may also be internet hosting a spread of associated promotions within the app.
“All through Pleasure Month, Pinterest might be highlighting a number of LGBTQIA+ creators on Right now’s inspiration. Folks can uncover concepts for self-expression, wellness, LGBTQIA+ journey locations and extra. Pinners will uncover merchandise from LGBTQIA+ manufacturers inside Procuring Spotlights on Pinterest within the US, Canada, the UK, Australia, Germany, France, Brazil, Mexico, Spain and Italy.”
Pinterest says that person curiosity in gender expression and queer style and wonder is on the rise, with searches for phrases like ‘understanding gender’ (+550%), ‘non-binary outfits’ (+355%), and ‘non-binary haircuts lengthy’ (+405%) all gaining important traction in latest months.
Because it seeks to be a house for positivity and inclusion, it’s essential for Pinterest to spotlight and have fun the LGBTQ+ neighborhood, and showcase these creators – which may additionally present extra alternatives for manufacturers on Pinterest to attach with customers through themed tie-in promotions.
You’ll be able to study extra about Pinterest’s Pleasure Month occasions here.
