Pinterest is launching a new video ad campaign, which goals to showcase how the platform will help you dig into particular tendencies and pursuits, through varied area of interest ideas, underneath the banner of “It’s doable”.
As you’ll be able to see on this instance, Pinterest’s new marketing campaign highlights how the platform can facilitate concept exploration and creation, by way of a spread of merchandise, recipes, concepts, and extra.
As defined by Pinterest:
“The [new campaign] reinforces how Pinterest is a mind-expanding platform that may aid you see and seize new prospects. Individuals want a spot the place they’ll develop and evolve their considering, manage their concepts and collaborate on initiatives with the individuals they care about, all in an effort to in the end take motion and enhance their lives.”
The brand new marketing campaign contains 4 variations, every exploring a unique curiosity.
“From planning a trip or the decor in your first shared condominium to nailing the right unfold for a Halloween occasion or search for a 90s occasion.”
The video advertisements will start showing from this week, whereas Pinterest can also be working a “Chance Place” pop-up magnificence and DIY retailer in London so as to add a real-life component to its pre-holiday push.
“Happening in London, UK, on September twenty ninth and thirtieth, the first-of-its-kind pop-up will permit guests to participate in mocktail making, get a (actual) tattoo, and upcycle home items into model new assertion items.”
So you’ll be able to go get a tattoo from Pinterest, should you’re within the UK. No phrase on whether or not it needs to be the Pinterest brand.
It’s one other approach to showcase the worth of Pinterest as a discovery platform, and the way it will help customers discover particular pursuits, and create their very own customized variations of such, primarily based on Pin steerage.
And as famous, with the vacation push arising, Pinterest is eager to showcase its potential worth to advert companions.