Paint good over evil with model colors, Advertising & Promoting Information, ET BrandEquity

Picture used for consultant function (iStock)

The road from the long-lasting Hindi movie Sholay, “Holi kab hai, kab hai Holi?” immortalised by Gabbar Singh, nonetheless resonates within the minds of movie buffs throughout the nation yearly.

The query of “Holi kab hai?” is answered with vibrancy and celebratory temper by the manufacturers earlier than the colors are combined with the air. The try of creating peoples’ faces vibrant and joyous by way of the screens, the manufacturers signify profitable good over evil in a couple of method.

Let’s see how manufacturers have ignited the festive spirit with their new campaigns.


Since Girls’s Day coincides with Holi this 12 months, the match-making platform BharatMatrimony, addressed the difficulty of girls’s consent through the pageant.

The video reveals a lady washing her face, which is filled with Holi colors. As the colors fade, one can see one other face, radiating ache and unsettled anger – in response to misbehaviour and harassment meted out within the title of festivities.

The video seeks to stress the necessity to make Holi safer for ladies by searching for their consent earlier than celebrating with them, and never use it as an excuse for any sort of bodily assault.

Created in partnership with Wondrlab, the movie highlights the truth behind the pageant of colors for ladies.

Watch the video right here:


The marketing campaign concept revolves across the in style phrase “Bura na maano, Holi hai!” that has been tweaked and captured in a sequence of colourful movies.

As Bollywood has romanticised Holi with brightly coloured water tubs, a wide range of sweets, individuals dancing round in fashionable clothes with their hair within the open, a high-class sound system, and so on. But, the reality is reasonably completely different. Individuals nonetheless conceal their hair, put on the oldest t-shirts from their wardrobes, use worn out audio system, and concern spoiling the furnishings.

Conceptualised by Saatchi & Saatchi Propagate – digital arm of L&Ok Saatchi & Saatchi, the marketing campaign focuses on the true spirit of Holi and the way it must be celebrated – in all its entirety, with none compromises.

Watch the video right here:


Whereas the normal Gujia is liked by all, Haldiram has unveiled a devoted Holi movie. With the message – “Kuch cheezein badal jaati hain… Nahi badalti rishton ki mithaas, tyohaaroon ki mithaas, Haldiram’s ki mithaas. Manao Khushiyon ke Rang, Haldiram’s ke sang. Kyunki Meetha toh Sirf Meethai hai”. (Some issues change however not the sweetness of bond, sweetness of festivities, sweetness of Haldiram’s. Rejoice the colors of pleasure with Haldiram’s as a result of a mithai beholds the sweetness in spite of everything!), the movie captures how bygone rifts with our pricey ones are forgotten on the subject of celebrating festivities collectively.

The movie propagates the transitioning feelings fantastically as two estranged households come collectively to rejoice the pageant of colors by sharing a flavour-filled Holi Particular – a conventional gujia field by Haldiram’s.

Watch the video right here:

Indian Oil

IndianOil’s new digital topical movie on Holi, conceptualised by Kinnect, part of FCB Group India, brings out a novel perspective, showcasing how this Holi goes the gap to be the color in somebody’s life.

In a story that spells a cheerful journey, the movie titled ‘Be The Color’ showcases how if one decides to go the gap, life rewards you with experiences which can be each fulfilling and stuffed with a bigger function than oneself.

Watch the video right here:

TVS Motor Firm

TVS Motor Firm has launched a tv industrial titled ‘Manao Yeh Holi Helmet Wali’ that emphasises the significance of carrying a helmet, and caring for our pores and skin’s security throughout Holi festivities.

Conceptualised and executed by Kinnect, the marketing campaign movie encourages everybody to take obligatory security precautions whereas celebrating Holi.

Watch the video right here:


Expertise model Realme, launched a Holi particular music referred to as ‘Rang De,’ produced by realme Music Studio in collaboration with the music band Bombay Noor.

The music captures the inclusive spirit of India’s most vibrant pageant and consists to get everybody jiving to the monitor and add an additional sprint of revelry to the celebrations.

In a world that’s seldom black or white, Rang De brings with it a vibrancy and spectrum of hues that strike an inside chord of playfulness, mischief, and the spirit of celebration inside every considered one of us.

Watch the video right here:

NIC Actually Crafted Ice Cream

NIC Actually Crafted Ice lotions has equipped for a grand Holi celebration with its newest marketing campaign titled, ‘Naye Zamane ka Naya Jashn’.

The video highlights the significance of celebrating Holi with a brand new zeal and options the model’s newest Thandai taste ice cream, which is ideal for the event.

The ice cream model expects the brand new ‘Thandai’ taste of ice cream to be an enormous hit given its affiliation with the pageant and provides extra sweetness to the event. It goals to convey individuals collectively to rejoice Holi in a brand new and thrilling method with ice lotions.

Watch the video right here:

Wild Stone

Deodorant model Wild Stone, has launched its newest Holi marketing campaign titled, “Har Vaar Ke Liye Taiyyar,” that includes their in style deodorant, Wild Stone-Legend.

The marketing campaign is timed with the Holi pageant, a celebration of colours and revelry, the place individuals take pleasure in playful antics; nonetheless, with Wild Stone Legend, you may stand out even within the midst of the festivities.

The Legend deodorant is particularly designed to maintain you feeling recent and smelling good all through the day, even through the wildest Holi celebrations. With its perfume, the deodorant helps one keep their noticeable presence, even when one will get drenched within the dirtiest of muck.

Wild Stone Legend de makes positive individuals to ‘Be Holi Prepared’ and let its perfume preserve you recent and smelling good, irrespective of how wild the celebrations are.

Watch the video right here:

Ola Electrical

Ola Electrical has launched its newest Holi marketing campaign named ‘Ola Holibots’. The movie showcases that whereas all of the individuals on the Futurefactory, have been enjoying Holi collectively, the bots, J and V-Ru determined to rejoice the pageant of colors in their very own particular method.

The Ola bots took some colors and introduced it to a room for a shock Holi for everybody else.

The movie ends with individuals getting back from enjoying Holi and witnessing the ‘Color Charged’ Ola Electrical bike stuffed with vibrant splash on it.

Watch the video right here:

Good Bazaar

Good Bazaar, the retail model has launched its Holi marketing campaign with an initiative.

The model took a proactive method to are likely to the wants of this part of society. They collaborated with NGOs to make an influence at a much bigger scale.

On this initiative to make Holi a extra inclusive expertise for individuals with out arms, the model designed a ‘sensible pichkari’ that can be utilized by the specially-abled.

With an empathetic message – Ab sab manayenge jamke Holi, this initiative has certainly added colours to many individuals’s lives.

Watch the video right here:

Although there isn’t a official assertion from Swiggy on the matter, a supply advised PTI, “The billboard advertisements have been solely in Delhi-NCR and have been taken down now.”

  • Printed On Mar 8, 2023 at 07:44 PM IST

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