Omnicom beats Havas to land British Airways international media account

Omnicom has landed British Airways’ media planning and shopping for enterprise, concluding a assessment course of that kicked off again in January 2021.

Omnicom Media Group – which may even deal with paid and natural search and different efficiency advertising channels, together with associates and meta-search partnerships – will take over the account from WPP, which has dealt with the airways’ inventive, media, social and paid-search account since 2017.

Worldwide Airways Group, which owns BA, kicked off the assessment in January. WPP fell out of the race, with a remaining lap involving Omnicom and Havas.

Final week, Marketing campaign revealed that Unusual Artistic Studio had received the airline’s promoting and CRM enterprise, which it should start subsequent February.

A bespoke Omnicom Media Group staff will likely be set as much as work with British Airways from subsequent March.

The airline mentioned the brand new construction will “allow British Airways to maximise its progress technique, adopting Omnicom’s international community, effectiveness planning framework and a digital-first strategy”.

Alongside British Airways, Omnicom may even work on the loyalty scheme of its guardian firm IAG.

“All through the pitch, we have been impressed with Omnicom’s {industry} main strategic and technological capabilities, digital first strategy and powerful give attention to effectiveness,” British Airways director of brand name and buyer expertise Tom Stevens mentioned.

“We stay up for working with Omnicom’s extremely gifted groups globally as we emerge from the pandemic and sit up for our future. I’d prefer to thank WPP for the profitable partnership over the previous few years as we transition to the brand new working mannequin.”

Omnicom Media Group’s chief government Florian Adamski added: “We’re very proud to have been chosen as the worldwide media accomplice for British Airways.

“This was a possibility to create a versatile company mannequin for British Airways powered by Omnicom Media Group’s breadth of expertise and Omni, Omnicom’s industry-leading open working system, orchestrating higher outcomes for our purchasers.”

For Omnicom, British Airways off a powerful current run of huge international media wins, together with Chanel and Mercedes-Benz.

The group additionally works with HM Authorities, John Lewis and Virgin Media.

Omnicom Media Group companies Manning Gottlieb OMD and PHD cleaned up on the current Media Week Awards.

(This text first appeared on CampaignLive.co.uk)

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