If the trailer and buzz round OMG 2 point out something, it’s that the most recent launch is greater than only a movie – it’s a motion. A motion geared toward creating consciousness round intercourse schooling and inspiring open conversations concerning the tabooed topic in Indian households.
So, how do you create buzz a couple of movie with a message as daring as this?
The reply on this case was : memes and web tradition!
OMG 2 seamlessly built-in quintessential Gen-Z components into their advertising and marketing technique whereas retaining the core essence of the film. From memes to reels the film leveraged quirky promotional methods to attach with GenZ particularly.
First set up relatability, then ship the message
That’s precisely what memes like this did. It bought everybody hooked on with relatable content material, after which subtly built-in the advertising and marketing message.
To resonate with the youth, they embraced the language of the youth
The content material was enjoyable and interesting – all whereas initiating and inspiring essential conversations.
The rigorously curated content material subtly hinted on the core themes of the film and introduced the viewers nearer to the protagonist, Kanti Sharan Mudgal, and his household.
It mainly made them realise what faculties have been lacking, and made the film much more related.
It goes with out saying… the method undoubtedly struck a chord of relatability and added a component of humour.
The ability of memes and Gen-Z lingo
In the event you’re catering to a digital-savvy viewers, it is advisable to perceive their preferences, quirks, and strategies of communication. OMG 2 did precisely that and spoke to the viewers by means of mediums they resonated with.
The advertising and marketing technique effortlessly introduced the movie’s goal to life: to result in societal change by means of open and sincere conversations concerning the significance of intercourse schooling.
Go expertise the world of OMG 2 for yourselves, for a brand new perspective on relationships, religion, and properly… intercourse schooling.
