OLX Autos, a participant within the pre-owned cars phase, has rolled out a marketing campaign titled ‘Value Nahin, shock milega’ (you wont get a value, however a shock), to ascertain how the model’s pricing goes above and past the vendor’s expectations.
Conceptualised by Lowe Lintas Delhi, the marketing campaign goals to encourage sellers to make use of OLX Autos for buying one of the best value when promoting their pre-owned vehicles.
Each the movies painting a pair and the household respectively, the place the vendor is proven calculating the worth the sellers would get, publish the promoting of their outdated vehicles. After seeing the estimated value, the sellers are astonished and in disbelief and repeatedly ask the folks round them in the event that they’ve heard the fitting value.
Amit Kumar, CEO, OLX Autos India, mentioned, “Because of the pandemic and rise in aspiration among the many younger technology, we are able to see an inclination in the direction of having private mobility. Our marketing campaign is geared toward making shoppers conscious and assuring sellers that they’ll all the time count on one of the best costs for his or her vehicles on OLX Autos platform with clear and hassle-free processes.”
Sapna Arora, CMO, OLX India, mentioned, “Automotive consumers all through the nation encounter a number of obstacles when trying to promote their cars through an internet platform for the absolute best value, and thru our marketing campaign, we hoped to emphasiSe on how OLX Autos solves this drawback whereas additionally assuring one of the best costs, ease of promoting and comfort. The predominant emotion of shock drives the tone of the marketing campaign, and helps reinforce the message by repetition and by contrasting the element of disbelief with the impossibly enticing proposition.”
Prateek Bhardwaj, chief artistic officer, Lowe Lintas, mentioned, “Who mentioned easy and straight cannot be fascinating too? We had a easy message, and we made a advantage of it. Kudos to Sidhant Mago and his crew for making this shine the best way it does. And likewise to our shopper who cherished it from script to movie.”
The marketing campaign is being rolled out on digital, TV, radio and on-ground.
Company: Lowe Lintas
Inventive: Prateek Bhardwaj, Vasudha Misra, Sidhant Mago, Manzoor Alam, Vivek Mehra, Gauri Makkar
Account administration: Naveen Gaur, Tanul Bhartiya, Pratik Adhikari, Pranjal Nagar
Account planning: Anurag Prasad, Punit Singh
Manufacturing home: Chrome Photos (Director: Hemant Bhandari)