The Noida Metro Rail Company (NMRC) has issued a request for a proposal (RPF) for the co-branding of Aqua Line metro stations. The transfer goals to generate income and create an promoting surroundings at metro stations. It additionally seeks to supply worth to organisations/manufacturers who affiliate with NMRC.
“The goals of co-branding rights and inside station commercials are to create an promoting surroundings at metro stations that’s corresponding to the standard of main mass transit terminals This additionally goals to supply worth to the organisations and types that affiliate with NMRC and to maximise the income potential apart from fare field income for NMRC and all of the events related therewith,” the RPF doc states.
The licensee shall be granted permission for outside commercial areas on the chosen metro station, together with co-branding rights—the suffixing or prefixing of brand name names with metro station names.
Nonetheless, the licensee can be prohibited from carrying any data, graphics, or different objects associated to alcohol and tobacco merchandise; promoting with an objectionable and indecent portrayal of individuals, merchandise, or any phrases; utilizing the NMRC title, brand, or title with out prior written permission, and so on.
The final date for purposes for co-branding of stations is March 29, and the identical night the tenders can be opened.
Girls could be the greatest financial drive for manufacturers — they make a big quantity of buy selections and exert affect over many of the relaxation. But, relating to promoting, the feminine purchaser is usually missed or used as a prop. Corporations centered on a male-dominated viewers have to calibrate their fashion of communication, says model technique guide Lubna Khan.
