Social media managers are repeatedly requested to tackle a variety of completely different roles, primarily based on the evolution of platforms, the event of recent methods, target market, staffing conditions, and so on. However it’s that variation that usually makes the job so fascinating, in response to the latest survey from Hootsuite, which includes a vary of insights from folks working within the social media area, to offer a greater understanding of how they see their work, their key challenges, and the way the trade, on the whole, is altering over time.
And it’s altering, as all the time. And with varied companies pressured into lay-offs over the previous yr, the survey comes at a very fascinating time within the area.
Hootsuite surveyed over 3,800 folks working within the social media area for the report, which covers a variety of key parts like job expectations, satisfaction, pay charges, and extra.
You’ll be able to obtain the complete 80-page report here, which features a heap of in-depth insights, however on this publish, we’ll check out among the key notes.
First off, the report appears on the key challenges for social media managers, which can sound fairly acquainted to most.
By no means having sufficient time is sort of an embedded staple, as a result of we’d all love to have the ability to create video clips, AR results, VR experiences, and so on. However you’ll be able to solely accomplish that a lot, and generally, that implies that your social media supervisor is protecting the essential parts, although there are all the time different alternatives on the horizon.
Additionally price noting the “56% of individuals don’t really feel like their bosses perceive social” stat. That’s altering over time, however it may be a frustration, in that you just’re creating methods generally primarily based on a flawed understanding as to what social media advertising can really present.
In different phrases, loads of arduous conversations about how one can’t simply make issues go viral on demand (I’m kidding, however…).
But, regardless of these challenges, most social media managers do take pleasure in their job.
In response to the report, 77% of social entrepreneurs are comfortable of their position, whereas social professionals whose jobs are completely devoted to social media are the happiest cohort.
Although that’s not the norm, with most social managers cut up throughout different parts.
Possibly there’s a case to be made for extra devoted social media roles, although the challenges in monitoring ROI, which might be partially linked again to the above-noted broader misunderstanding of the method, could possibly be a proscribing issue right here.
The report additionally appears on the benefits and downsides of working from house for social media managers.
No surprises there, whereas it additionally appears at which particular duties social media managers discover kind of difficult.
Hootsuite’s additionally included knowledge on common pay charges for social professionals, which can offer you some benchmarks on your subsequent assessment assembly.
Additionally price noting that solely 29% of social media managers indicated that they’ve been capable of advance into greater administration roles, which means that regardless of social media maturing as a enterprise consideration, it’s seemingly nonetheless not considered as being on the identical stage as extra conventional processes.
Or social media managers don’t make nice folks managers, perhaps. You’ll be able to draw your personal conclusions, but it surely’s one other fascinating knowledge level from the survey insights.
There’s a heap extra data within the full report, which additionally covers extra particular parts of working in social, together with gender stability, responses to current lay-offs, impacts on psychological well being, and extra.
You’ll be able to obtain Hootsuite’s full “2023 Social Media Profession Report” here.