Social media managers are usually requested to tackle quite a few completely different roles, primarily based on the evolution of platforms, the event of latest methods, target market, staffing conditions, and many others. Nevertheless it’s that variation that usually makes the job so fascinating, in keeping with the latest survey from Hootsuite, which includes a vary of insights from individuals working within the social media subject, to offer a greater understanding of how they see their work, their key challenges, and the way the business, usually, is altering over time.
And it’s altering, as all the time. And with numerous companies compelled into lay-offs over the previous yr, the survey comes at a very fascinating time within the house.
Hootsuite surveyed over 3,800 individuals working within the social media subject for the report, which covers a spread of key parts like job expectations, satisfaction, pay charges, and extra.
You’ll be able to obtain the complete 80-page report here, which features a heap of in-depth insights, however on this put up, we’ll check out a few of the key notes.
First off, the report appears on the key challenges for social media managers, which is able to sound fairly acquainted to most.
By no means having sufficient time is sort of an embedded staple, as a result of we’d all love to have the ability to create video clips, AR results, VR experiences, and many others. However you may solely achieve this a lot, and usually, that implies that your social media supervisor is protecting the essential parts, although there are all the time different alternatives on the horizon.
Additionally price noting the “56% of individuals don’t really feel like their bosses perceive social” stat. That’s altering over time, however it may be a frustration, in that you simply’re growing methods generally primarily based on a flawed understanding as to what social media advertising and marketing can truly present.
In different phrases, a whole lot of exhausting conversations about how one can’t simply make issues go viral on demand (I’m kidding, however…).
But, regardless of these challenges, most social media managers do take pleasure in their job.
In keeping with the report, 77% of social entrepreneurs are comfortable of their position, whereas social professionals whose jobs are totally devoted to social media are the happiest cohort.
Although that’s not the norm, with most social managers cut up throughout different parts.
Perhaps there’s a case to be made for extra devoted social media roles, although the challenges in monitoring ROI, which could be partially linked again to the above-noted broader misunderstanding of the method, might be a limiting issue right here.
The report additionally appears on the benefits and drawbacks of working from residence for social media managers.
No surprises there, whereas it additionally appears at which particular duties social media managers discover roughly difficult.
Hootsuite’s additionally included information on common pay charges for social professionals, which can offer you some benchmarks on your subsequent assessment assembly.
Additionally price noting that solely 29% of social media managers indicated that they’ve been capable of advance into larger administration roles, which means that regardless of social media maturing as a enterprise consideration, it’s seemingly nonetheless not seen as being on the identical stage as extra conventional processes.
Or social media managers don’t make nice individuals managers, perhaps. You’ll be able to draw your personal conclusions, but it surely’s one other fascinating information level from the survey insights.
There’s a heap extra information within the full report, which additionally covers extra particular parts of working in social, together with gender steadiness, responses to latest lay-offs, impacts on psychological well being, and extra.
You’ll be able to obtain Hootsuite’s full “2023 Social Media Profession Report” here.