Have you ever seen a change to the Fb app emblem this week?
It’s pretty delicate, it’s not like there’s been a drastic shift, however the “F” icon is now a deeper shade of blue, and barely larger.
Sure, Fb is present process a re-brand, which additionally implies that Meta has supplied a long-winded, lore-filled tale as to the how and why of those, actually, fairly minute adjustments.
As per Meta:
“As we proceed our evolution as an app and a model, we’re excited to launch the primary part of a refreshed id system for Fb, with a deal with fostering easy, self-initiated exploration and connection throughout each touchpoint.”
Yeah, I imply, there’s no change to the best way something works, a few elements simply look a bit totally different. However, certain, easy exploration. Let’s go along with that.
Meta truly says that there have been three key drivers behind its new design:
- Elevate essentially the most iconic parts of our model to create a particular, refreshed Fb
- Unify how the Fb model involves life throughout product-to-marketing experiences
- Create an expansive set of colours — anchored in our core blue — that’s complete and vibrant, and in addition designed to be extra accessible for folks
The accessibility aspect is the one actual level of worth right here, with the brand new Fb emblem now taking over a extra stable, and understandable really feel.
However the unnecessarily verbose descriptions are at all times fairly hilarious:
“Our intention was to create a refreshed design of the Fb emblem that was bolder, electrical and eternal. Every of the distinctive, new refinements drive larger concord throughout all the design as a key aspect of the app’s id. We’ve finished this by incorporating a extra assured expression of Fb’s core blue shade that’s constructed to be extra visually accessible in our app and offers stronger distinction for the “f” to face aside.”
Along with the primary emblem replace, Fb additionally now has a brand new shade palette:
Whereas it’s additionally up to date its response emojis, to “evoke extra dimensionality and emotion”.
So, in essence, if elements of Fb appear extra blue, or look slightly totally different, they most likely are, with Meta rolling out these new updates over the approaching months.
So it’s not simply you, you’re eyes aren’t going humorous, Fb does look slightly totally different. Which can be value noting on your web site shows and future emblem utilization.
You may learn extra of Fb’s redesign notes here.