Have you ever seen a change to the Fb app emblem this week?
It’s pretty refined, it’s not like there’s been a drastic shift, however the “F” icon is now a deeper shade of blue, and barely larger.
Sure, Fb is present process a re-brand, which additionally implies that Meta has supplied a long-winded, lore-filled tale as to the how and why of those, actually, fairly minute modifications.
As per Meta:
“As we proceed our evolution as an app and a model, we’re excited to launch the primary part of a refreshed id system for Fb, with a concentrate on fostering easy, self-initiated exploration and connection throughout each touchpoint.”
Yeah, I imply, there’s no change to the best way something works, a few components simply look a bit totally different. However, positive, easy exploration. Let’s go along with that.
Meta really says that there have been three key drivers behind its new design:
- Elevate essentially the most iconic components of our model to create a particular, refreshed Fb
- Unify how the Fb model involves life throughout product-to-marketing experiences
- Create an expansive set of colours — anchored in our core blue — that’s complete and vibrant, and in addition designed to be extra accessible for individuals
The accessibility component is the one actual level of worth right here, with the brand new Fb emblem now taking over a extra strong, and understandable really feel.
However the unnecessarily verbose descriptions are at all times fairly hilarious:
“Our intention was to create a refreshed design of the Fb emblem that was bolder, electrical and eternal. Every of the distinctive, new refinements drive higher concord throughout the whole design as a key component of the app’s id. We’ve finished this by incorporating a extra assured expression of Fb’s core blue coloration that’s constructed to be extra visually accessible in our app and supplies stronger distinction for the “f” to face aside.”
Along with the primary emblem replace, Fb additionally now has a brand new coloration palette:
Whereas it’s additionally up to date its response emojis, to “evoke extra dimensionality and emotion”.
So, in essence, if components of Fb appear extra blue, or look somewhat totally different, they in all probability are, with Meta rolling out these new updates over the approaching months.
So it’s not simply you, you’re eyes are usually not going humorous, Fb does look somewhat totally different. Which can also be value noting to your web site shows and future emblem utilization.
You possibly can learn extra of Fb’s redesign notes here.