Meta has published a new study which appears to be like on the brief and long-term effectiveness of Meta advert campaigns, with a particular concentrate on the influence of its video codecs, together with Reels.
The examine, performed in partnership with Nielsen, checked out 12 CPG manufacturers within the APAC area over a 3 12 months interval, so as decide how Meta adverts have helped every enterprise develop and maximize their advert spend.
Among the many key findings:
- Meta adverts generated a 30% return on advert spend than TV advert campaigns
- Meta movies ship the very best return on advert spend, with Reels and brief video clips seeing the most effective efficiency
- Movies shorter than 15 seconds carried out greatest for promotions
There are some attention-grabbing notes inside the dataset. You’ll be able to try the abstract infographic beneath, or learn the complete examine insights here.