Meta has published a new study which appears on the brief and long-term effectiveness of Meta advert campaigns, with a particular give attention to the impression of its video codecs, together with Reels.
The examine, carried out in partnership with Nielsen, checked out 12 CPG manufacturers within the APAC area over a 3 12 months interval, so as decide how Meta adverts have helped every enterprise develop and maximize their advert spend.
Among the many key findings:
- Meta adverts generated a 30% return on advert spend than TV advert campaigns.
- Meta movies ship the very best return on advert spend, with Reels and brief video clips seeing the most effective efficiency.
- Movies shorter than 15 seconds carried out greatest for promotions.
There are some fascinating notes inside the dataset. You’ll be able to take a look at the abstract infographic under, or learn the total examine insights here.