Meta has announced some new updates for Facebook Reels, together with an expanded size restrict, Reminiscences integration and new trending Reels templates.
First off, on Reels size – your Fb Reels can now be as much as 90 seconds lengthy, an extra 30 seconds on the earlier restrict.
Which considerably rails towards the ‘brief’ factor of ‘brief kind’ video, however then once more, each app has been progressively increasing the size of their short-form choices, with a purpose to maximize utilization and engagement.
For context, on TikTok, now you can add movies as much as 10 minutes lengthy, whereas YouTube Shorts may be 60 seconds max.
Meta’s additionally integrating Reminiscences into the combination, with a brand new choice to ‘Share as Reel’ out of your Reminiscences immediate.
Which looks like a intelligent transfer. Thousands and thousands of Fb customers share their Reminiscences within the app each day, and by including Reels as a distribution possibility, it could possibly be a simple method to get extra individuals participating with the format, and trying out Reels within the app.
Meta’s additionally including ‘Grooves’, which can mechanically align your video with the beat of the music you select.
TikTok has a number of related choices on this entrance, offering a simple method to make synched video clips, which may be each extra participating and higher trying.
And at last, Meta’s increasing its Reels templates choice to Fb, which makes it simpler to duplicate trending video types and codecs.
Reels templates are already out there on IG, with this new variation additionally highlighting particular, trending clips, which gives you extra methods to faucet into the most recent types.
Whereas it might be a direct duplicate of TikTok, Reels has been large for Meta, with Reels views throughout Fb and Instagram greater than doubling during the last yr, and reshares of Reels additionally doubling, throughout each Fb and Instagram, during the last six months.
Quick-form video is the format of the second, and it is sensible for Meta to double down on that the place it may, whereas it may additionally, finally, depart Meta well-placed to fill the void left by TikTok within the case of a ban of the app.
That’s what’s occurred in India, the place each Instagram and YouTube have gained vital traction within the wake of the TikTok ban in that nation.
The identical may occur once more, which might then make Meta’s Reels replicant method look much more savvy, versus lazy growth technique.
The brand new Fb Reels instruments are being rolled out to all customers from right this moment.