Meta has introduced a new series of webinars primarily based on its ‘Efficiency 5’ framework, which is a set of 5 data-proven techniques that may assist to enhance promoting efficiency throughout Meta’s platforms.
The Efficiency 5, which Meta first outlined final yr, was established primarily based on evaluation of 20,000 campaigns, as a way to determine the important thing parts that drive optimum success.
Now, primarily based on this framework, Meta’s new webinar sequence will discover how, precisely, every will be utilized in your advertising course of.
The primary webinar, to be held on April twenty sixth, will dig into the Conversions API, and the function it will probably play in your strategic planning.
As per Meta:
“The Conversions API is a Meta enterprise software that creates a direct connection between a enterprise’ advertising knowledge and Meta, by sharing info between the enterprise web site and Meta servers. Along with the Meta Pixel, a line of code that helps to indicate a enterprise the actions clients tackle their web site, advertisers have seen higher marketing campaign outcomes. We discovered that advertisers with the Meta Pixel who arrange the Conversions API noticed on common a 13% value per motion enchancment.”
The webinar will present sensible perception into tips on how to implement and make the most of Conversions API knowledge, which may provide you with some new concepts to your Fb and Instagram campaigns.
Meta will comply with that with separate webinars on the remaining 4 parts – account simplification, concentrating on, mobile-friendly video, and advert testing. Meta says that the webinars may also embody insights into tips on how to improve marketing campaign efficiency, tips on how to develop a measurement technique and tips on how to make the greatest inventive for increased performing campaigns.
It might be price tuning in, and guaranteeing that you simply’re protecting all of your bases.
You’ll be able to register for all of the upcoming webinars here.