McDonald’s India takes Virender Sehwag by way of a spread of feelings in new advert, ET BrandEquity

<p>The brand has launched its Chicken Big Mac burger and a new campaign that brings to life the thought – “Chicken Big Mac ke saamne har Big Name bhool jaaoge!”</p>
The model has launched its Hen Massive Mac burger and a brand new marketing campaign that brings to life the thought – “Hen Massive Mac ke saamne har Massive Title bhool jaaoge!”

McDonald’s India West and South has launched the Chicken Big Mac burger. The model has roped in former Indian Cricket Crew captain Virender Sehwag for this launch.

The brand new marketing campaign brings to life the thought – “Hen Massive Mac ke saamne har Massive Title bhool jaaoge!” and the way in style names like Sehwag additionally pale as compared and seem insignificant in entrance of the globally iconic Hen Massive Mac.

The brand new 25 seconds TVC depicts a number of hilarious cases of individuals forgetting Sehwag’s title because of the large title that Hen Massive Mac is. Even worse, the names they ‘recall’ are fairly unusual and weird, and definitely not ‘Sehwag’.

From being confused to aggravated and to lastly giving up, Sehwag goes by way of a spread of feelings – making the TVC unintentionally humorous and a memorable look ahead to the viewers.

Arvind R.P., senior director – advertising and communications at McDonald’s India (West and South) stated, “We’re excited to launch the Hen Massive Mac in India, yet one more menu innovation and a restricted time providing for our prospects. The Hen Massive Mac is an iconic product that has its distinctive fairness worldwide. For the launch of Hen Massive Mac, we actually needed to dramatize its filling dimension and indulgence and in addition carry alive its iconic stature. We predict Sehwag’s huge, daring, and playful character is an ideal match for our model, and we’re positive that our prospects will adore the dazzling pairing of those two icons.”

Sehwag stated, “It has been an absolute pleasure to collaborate with McDonald’s India, a model which has at all times been my favorite. I am excited in regards to the arrival of Hen Massive Mac and am positive that that is going to grow to be the brand new favorite for all of the hen burger lovers in India.”

Pallavi Chakravarti, inventive head, West, DDB Mudra stated, “The Hen Massive Mac is a world icon with followers internationally. To launch its hen variant in India, we needed to create a marketing campaign simply as iconic. Therefore, we partnered with celebrated Indian cricketer, Virender Sehwag, to indicate how each huge title pales compared to the Hen Massive Mac.”

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  • Printed On Jan 10, 2023 at 04:29 PM IST
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