Hindustan Unilever Restricted and McCann Worldgroup India win huge because the Consumer and the Company of the Yr.
The Promoting Membership hosted the newest version of the coveted “EFFIE AWARDS INDIA 2021” introduced by COLORS, Powered By MX PLAYER and ADITYA BIRLA CAPITAL was a Class Sponsor. Introduced in a digital ceremony, the awards celebrated the most effective work by businesses and shoppers that set new benchmarks in effectiveness in advertising and marketing and promoting communication.
This 12 months, The Advert Membership obtained a report 950 entries and noticed participation from 51 businesses. Hindustan Unilever Restricted was judged the EFFIE Consumer of the Yr, whereas McCann Worldgroup India was named EFFIE India Company of the Yr. The coveted Grand EFFIE was gained by The Ogilvy Group, and contributing company, Wavemaker India, for Cadbury Dairy Milk’s marketing campaign “Melting Energy Distance”.
Talking concerning the contributors and winners on the coveted EFFIEs, Partha Sinha, President of The Promoting Membership mentioned, “I wish to thank each single member of the jury, the collaborating businesses and the sponsors. Let the celebrations proceed however extra importantly let the effectiveness tradition proceed. We’re going to maintain Effie effectiveness workshops in Mumbai, Delhi and Bengaluru.”
Within the Electronics class, One97 Communications Restricted with contributing company McCann Worldgroup India gained a Gold for his or her work on Paytm’s marketing campaign titled ‘Paytm Soundbox: The Sound Of Reassurance’. This entry additionally gained a Gold within the Disruptive Differentiators Award : Non-Product class. On this class, DDB Mudra additionally gained a Gold for a McDonald’s marketing campaign titled ‘Welcome to the Way forward for Expertise’.
The Ogilvy Group gained a Gold within the Interactive Advertising class. Its entry was titled ‘Not Simply A Cadbury Advert’ for model Cadbury Celebrations, made with businesses Wavemaker India and DeltaX. This entry additionally gained them a Gold within the Experiential Advertising class. It additionally gained a Gold within the Disruptive Differentiators Award : Product class.
Ogilvy Group and Wavemaker India’s marketing campaign titled ‘Melting Energy Distance’ additionally gained the Grand Effie award. Hindustan Unilever gained Consumer of the Yr and Effie India Company of the 12 months was awarded to McCann Worldgroup India.
The Womb Communication gained a Gold within the Healthcare Merchandise class. The Gold-winning entry was titled ‘It’s okay to pee in your pants’ for model Pals Dry Pants. Within the Healthcare Providers class, Siriti gained a Gold for his or her entry titled ‘#UltaHokeThalassemiaRoke’ for its shopper The Wishing Manufacturing unit.
This company additionally gained a Gold within the David v/s Goliath class for a marketing campaign titled ‘India, Durations are Purple, not Blue’.
Within the Different Merchandise class, The Ogilvy Group gained a Gold for a marketing campaign titled ‘Repair it or forfeit it – Phenko Nahi Jodo’ for model FeviKwik. Within the Private Care class, MullenLowe Lintas Group and MullenLowe Singapore gained 2 Gold metals. One Gold-winning entry was a marketing campaign for HUL’s Lifebuoy titled ‘Use Any Cleaning soap’. The opposite entry that struck Gold, additionally for Lifebuoy, was titled ‘H is for Handwashing’.
Within the Sustained Success : Merchandise class, MullenLowe Lintas Group and DDB Mudra Group gained three Golds. MullenLowe gained for its campaigns for Surf Excel and Britannia Marie Gold and DDB Mudra gained for a Stayfree marketing campaign titled ‘It’s only a Interval when EVERYONE says interval’.
McCann Worldgroup additionally gained a Gold within the Influencer Advertising class for a Dettol marketing campaign titled ‘Utilizing Virality to Struggle The Virus’.
Within the The Disruptive Differentiators Award : Product class, MullenLowe Lintas Group gained a Gold for Lifebuoy’s H for Handwashing marketing campaign.