In an period the place range thrives and developments are ever-changing, there’s one factor that is still fixed: the common language of music. Music evokes indescribable feelings, but it holds the facility to completely seize our ideas with lyrics and harmonies that ring a bell and contact our hearts – regardless of our variations.
Mahindra Group has tapped into precisely this magical spirit of music, and is popping heads and successful hearts. How? With the #MahindraSeasonOfFestivals soundtrack!
Composed by the unparalleled genius of Shamir Tandon, and dropped at life by Rekha Bhardwaj’s melodious voice, the track is an unimaginable means for the model to flag off the Mahindra Season Of Festivals.
The soundtrack was a genius means for the model to announce their in depth line-up of cultural celebrations, and achieve this in a means that cuts by the litter and resonates with audiences from all throughout the nation in a significant method.
The putting visuals within the music video inform a narrative, and fantastically handle to showcase the model’s dedication to offering an immersive musical expertise. Take a look for your self!
Identical to good music all the time does, this soundtrack introduced individuals collectively, and the way!
With over 20 million views throughout YouTube and Instagram, the #MahindraSeasonOfFestivals soundtrack has been going viral, and galvanizing inventive renditions by numerous artists.
The likes of Rahul Vaidya, Amaal Malik, Harshdeep Kaur, Neeti Mohan amongst others have all given the sountrack a brand new sound and vibe that matches their signature types, whereas retaining the skillful orchestration of the composition.
These distinctive takes show how the soundtrack by Mahindra celebrates the true essence of music: that which transcends boundaries and captures the true which means of ‘unity in range’.
Social media was abuzz with likes, shares, and feedback of approval and appreciation, effortlessly making a buzz across the model’s roster of music festivals this 12 months.
A festive marketing campaign that stood aside
Mahindra Group is all about ‘Rising For Tradition’.
There’s nothing that displays the wealthy tapestry of our inventive heritage like music, and the model exemplified that with this considerate and significant marketing campaign.
By placing an revolutionary spin on our cherished traditions, Mahindra Group related with individuals on a private and communal degree with an genuine initiative, deeply rooted in our tradition and customs.