The company is tasked with leveraging its collective artistic, strategic, and social media expertise to boost model recall, increase model loyalty, and drive digital footfall and engagement.
Ensuing a multi-agency pitch, Axiom Ayurveda has entrusted Gurgaon-based digital advertising company Lyxel&Flamingo with the social media mandate for its fruit juice model, AloFrut. The company is tasked with leveraging its collective artistic, strategic, and social media expertise to boost model recall, increase model loyalty, and drive digital footfall and engagement.
With the pandemic enabling the world to transcend the boundaries of the digital realm like by no means earlier than, Lyxel&Flamingo has set the ball rolling for AloFrut Mocktails – India’s First Celebration Drink – with the digital extension of the launch.
Whereas there has all the time been a requirement for more healthy fruit juice choices available in the market, the pandemic has multiplied that demand, leaving individuals extra health-conscious than earlier than. AloFrut comes at an opportune time to fulfill these calls for, and has already begun to carve a distinct segment in a really busy fruit juice market, due to its novel proposition of creating common fruit juices more healthy with aloe vera pulp. And now, the thinkers and doers at Lyxel&Flamingo are decided to translate that onto the digital canvas through innovation of thought, tangible efficiency indicators, and, after all, planning, execution, and administration of intensive campaigns.
Commenting on the model win, Shreyansh Bhandari, Chief Working Officer, Lyxel&Flamingo says, “AloFrut has created a distinct segment for themselves within the juice class and have had an distinctive journey to date with their proposition to provide clients a more healthy various with AloFrut Juices, and attractive occasion drink choices with Alofrut Mocktails. Lyxel&Flamingo is elated to be related to AloFrut and be part of their subsequent part of development”
Rishabh Gupta, managing director, AloFrut, provides on the brand new affiliation, “We’re enthusiastic about this collaboration and look ahead to experiencing firsthand the values and concepts that the company is thought for. Now we have heard a fantastic deal about their work, and we hope our joint experience can facilitate efficient communication of what the model has to supply.”
Lyxel&Flamingo is a artistic and digital company that helps manufacturers think about the way forward for their enterprise and advertising in a digital surroundings. The company is guided by its philosophy of ‘Constructing For the Future’ and gives built-in options by tapping right into a model’s DNA. With robust in-house manufacturing and inventive capabilities, Lyxel&Flamingo has emerged as a number one digital-first, full-service advertising company ever since its inception in 2015.