Fund home, L&T Mutual Fund has introduced the launch of ‘Investing ki Kashti’, a digital marketing campaign to boost consciousness in regards to the Index Funds class. The marketing campaign goals to elucidate the traits of an Index fund which is able to simply join with the current and potential traders.
L&T Mutual Fund, by means of this marketing campaign, emphasises on how traders can ‘Sail Alongside’ in an ‘autopilot mode’ by investing in Index Funds.
The fund home goals to achieve out to working professionals (women and men between 21-45 years of age) throughout geographies by means of a digital marketing campaign together with content material on owned channels – social media platforms like Fb, Twitter, LinkedIn and YouTube and firm web site.
Via this 30-second digital movie, the movie compares steering a ship in a flowing river to the traits of the fund class. The digital marketing campaign performs out with two children in a rowboat, crusing alongside a river. Whereas one of many children struggles with rowing the boat, the opposite child sits again and enjoys the experience. When requested why the child is enjoyable, she attracts a parallel between crusing in a ship and investing in Index Funds.
Just like the boat ultimately manages to circulation easily regardless of the twists and turns of the river, the movie reveals how index funds enable traders to realize easy motion because the fund invests in its underlying indices.
Kailash Kulkarni, chief government officer, L&T Mutual Fund, mentioned, “Steering a row-boat is enjoyable when there may be minimal effort with most impression and our newest digital marketing campaign on Index funds highlights the hassle-free function of this class the place an investor shouldn’t be required to determine on the sectors and the funding fashion, earlier than investing. We imagine in demystifying the jargon of the MF business and all our communication throughout the board goals at easy, simple to narrate campaigns that an individual with none monetary information may perceive.”
Ankur Thakore, chief distribution officer, L&T Mutual Fund, mentioned, “The marketing campaign ‘Investing ki Kashti’ helps contextualise Index funds as an acceptable selection for risk-averse traders because it has the chance of minimal monitoring error. Listening to children speak about what seems to be a dialog between two adults provides freshness and drives the message higher.”
Watch the advert movie right here: