Lotus Herbals’ DVC options Mumbai Indian ladies cricketers for solar safety marketing campaign., ET BrandEquity

Lotus Herbals- Mumbai Indians WPL Marketing campaign

Magnificence care firm Lotus Herbals, the principal sponsor of the Mumbai Indians workforce, for the primary version of the Ladies’s Premier League, launched a DVC on solar safety, that includes Mumbai Indian ladies cricketers, Kaur, Yastika
Bhatia and Natalie Sciver,

The movie begins with the ladies cricketers sitting on the cricket grounds fearing taking part in within the harsh solar and being tempted to delay their observe session to the night. Whereas they’re discussing their dilemma, in stroll their captain Kaur, with an answer to their drawback. She rests their fears emphasising that Lotus sunscreen is the treatment to all pores and skin issues. Now there’s a change within the temper! The gamers bond and equipment as much as observe within the scorching solar.

Nitin Passi, chairman, and managing director, of Lotus Herbals, mentioned, “Our model values mixed with the prowess of those ladies cricketers resonates strongly with our loyal shoppers in India and abroad markets.”

Additional Passi mentioned, “Our new marketing campaign on solar safety focuses on India’s first sports activities sunscreen which is particularly designed to supply the last word solar safety beneath excessive situations. Because the market chief within the solar safety class, we proceed to innovate and produce cutting-edge merchandise which might be scientifically researched and crafted with pure actions.”

With this partnership, the model additional goals to capitalise on the potential of the Northern area and entry new prospects. Moreover, the Delhi Capitals workforce can be concerned in a sequence of brand name initiatives to have interaction and entice a robust fan base, it said.

  • Revealed On Mar 13, 2023 at 05:08 PM IST

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