LinkedIn has revealed its newest ‘Brand to Buyer’ technology marketing report, which appears at how tech manufacturers are researching new purchases, and the components which have the most important affect inside their course of.
The report incorporates responses from over 2,000 tech decision-makers, and a couple of,100 entrepreneurs, and gives some precious insights into evolving mindsets and tendencies inside the sector, which may assist to tell your strategic planning.
You possibly can obtain LinkedIn’s full, 32-page ‘Model to Purchaser’ report here, however on this publish, we’ll check out a number of the key factors.
First off, LinkedIn notes that tech budgets are growing.
That is sensible, given the speed of change in tech, with new advances like AI and the metaverse prompting many companies to contemplate how they will construct for the long run.
However it’s additionally value noting, from a advertising and marketing perspective, that there’s important alternative to succeed in these companies with related options, aligned with these considerations. Most companies are investing now, for the long run, and that would result in a spread of latest prospects.
The report additionally appears at how tech entrepreneurs need to join with consumers, and the preferred technique of communication of their messages.
As you’ll be able to see, website positioning and social media advertising and marketing stay key focus components, whereas white papers and commerce reveals are in decline.
Additionally value noting – using advertising and marketing automation instruments is on the rise.
“Know-how entrepreneurs are supporting their more and more digital actions by upping their use of selling automation instruments, which now account for a rising proportion of selling budgets. When requested to determine the advertising and marketing actions that account for the biggest proportion of their budgets, 28% ranked automation instruments second out of twenty actions, behind solely social media promoting.”
The analysis additionally appears at tips on how to finest talk with tech consumers, and the important thing components that may enhance messaging.
“Know-how consumers advised us in no unsure phrases that content material must be helpful, clear, and simple to know – and that is the place B2B entrepreneurs are principally getting it proper. However our analysis additionally reveals the significance of content material being related and credible – and right here there may be some room for enchancment.”
There are additionally insights into the place tech consumers are searching for info – with social media popping out on prime.
These are some attention-grabbing insights, which may assist to tell your outreach technique, and make sure that you’re aligning with how decision-makers are coming to their shopping for outcomes.
If you happen to’re within the sector, it’s undoubtedly value a learn – you’ll be able to obtain LinkedIn’s full ‘Model to Purchaser’ report here.