Whenever you consider automobile gross sales, and the place you may go in search of information on the newest automotive offers, LinkedIn most likely is just not the primary platform that springs to thoughts.
However in accordance with a new study by Nielsen, commissioned by LinkedIn, automotive manufacturers on the platform are seeing good success, with auto manufacturers more likely to ‘enhance each model consciousness and greenback gross sales by shifting extra of their media combine to LinkedIn’.
Primarily based on evaluation of two years of LinkedIn advert information, throughout a spread of auto manufacturers, Nielsen discovered that
- LinkedIn is 3X simpler at driving auto greenback gross sales than linear TV and different main social platforms, and 2X simpler at doing so in comparison with on-line video
- LinkedIn is 2X instances simpler at driving model consciousness than conventional TV, show, and different main social platforms
- LinkedIn promoting is 4X extra environment friendly at driving greenback gross sales than conventional media channels
It appears a bit bizarre, however then once more, auto patrons usually tend to be professionals, and people extra lively on LinkedIn are most likely extra more likely to be involved about outdoors perceptions, and constructing their presence.
Your automobile arguably performs a component on this, which may make it a precious consideration for auto manufacturers.
Take a look at LinkedIn’s data overview beneath – when you can learn extra about LinkedIn advertisements for auto manufacturers here.