LenDenClub ropes in Hardik Pandya as its model ambassador, Advertising & Promoting Information, ET BrandEquity

Hardik Pandya

LenDenClub, a peer-to-peer (P2P) lending platform, has introduced that it collaborated with workforce India cricketer Hardik Pandya as its model ambassador.

As part of this affiliation, Pandya will collaborate with LenDenClub to painting the model’s basic values, talking immediately with the shoppers with essential messages in regards to the significance of investing in the correct asset class.

This affiliation will probably be promoted with an built-in advertising marketing campaign. It goals to create consciousness amongst new-age buyers to put money into P2P lending that’s hassle-free and gives excessive returns in comparison with conventional asset courses.

Bhavin Patel, co-founder and chief government officer of LenDenClub mentioned, “We wished to workforce up with somebody who can resonate with LenDenClub as a model. Having an all-rounder like Hardik on board will assist us improve our imaginative and prescient of ‘most returns and mitigate threat’ since he is not only a world sports activities icon, but in addition an inspiration to many who delivered once in a while when required.”

He mentioned, “Relating to investing, Hardik’s selection of a non-traditional asset class, equivalent to LenDenClub’s FMPP will inspire many new-age buyers to comply with swimsuit. I’m positive that our 2.5 million investor customers will be capable of resonate with Hardik’s model character as in addition they made a distinct selection after they determined to speculate with LenDenClub.”

“Hardik’s mass attraction and forward-thinking strategy makes him an ideal match for the model. A world icon like Hardik Pandya will get us broader recognition and complement our model positioning and plans,” Patel added.

With Ali on board, the corporate hopes to strengthen its place within the Indian males’s style trade. The model will launch a sequence of campaigns that seize the manufacturers and Ali’s distinct personas.

  • Revealed On Mar 9, 2023 at 02:32 PM IST

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