Lakme encourages ladies to be unapologetically themselves this Girls’s Day, ET BrandEquity

Lakme’s new perspective celebrates those that embrace magnificence and evokes all ladies to confidently amplify their love for vogue and sweetness.

Indian cosmetics model Lakmé has launched its newest marketing campaign #UnapologeticallyMÉ.

Lakme’s new marketing campaign talks about fashionista work achieved by Indian ladies, from all walks of life, who embrace vogue and sweetness.

Lakme’s new perspective celebrates those that embrace the sweetness and evokes all ladies to confidently ‘amplify’ their love for vogue and sweetness.

Harman Dhillon, vice chairman, skincare and shade cosmetics, Hindustan Unilever
Restricted mentioned, “As India’s first and largest make-up model and premium skincare model, Lakmé has all the time taken delight in main the narrative on vogue and sweetness and is now elevating the impression at this intersection.”

Additional, Dhillon mentioned, “The #UnapologeticallyMÉ marketing campaign celebrates and champions each girl’s proper to pursue her ardour for magnificence unapologetically. It’s a marketing campaign whose
philosophy can even be introduced alive on the grand finale of the Lakmé Vogue Week, together with new product launches to equip Indian ladies to be unapologetically lovely.”

Zenobia Pithawalla, senior government inventive director, and Mihir Chanchani, government inventive director, Ogilvy Mumbai mentioned, “To make Lakmé stand out from different magnificence manufacturers, we labored with its vogue legacy and created a world of magnificence, the place vogue claims delight of place.”

“It’s a world the place ladies be at liberty to do what it takes to look their most gorgeous. The world of Lakmé is one the place ladies consider they don’t have to apologise for his or her indulgence in how they appear. No guilt journeys, no justifications. This has given beginning to our philosophy – ‘Unapologetically Me,” Pithawalla and Chanchani added.

Because the model ambassador and the face of its newest marketing campaign for Stayfree Safe XL pads, Advani represents the ethos and ideas of the model and displays the ladies of contemporary India.

  • Printed On Feb 27, 2023 at 05:21 PM IST

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