Whether or not it’s the sensation of pleasure throughout the toss, or the anticipation of a vital over, or the await a victory in each match… there’s one factor uniting each Indian this World Cup season: all of us have our fingers crossed!
KitKat has joined followers in holding its fingers crossed this World Cup season… fairly actually.
The model’s #FingersCrossed marketing campaign embodies the vibe and vitality of all cricket followers proper now, and brings it to life in an thrilling approach.
KitKat highlighted their fascinating #FingersCrossed stance with an uplifting model movie:
It’s essentially the most anticipated occasion of the yr
From the toss to the final ball of the match – nothing unites Indians like a recreation of cricket! And no feeling is extra highly effective throughout a recreation of cricket than hope.
KitKat constructed on this sense of hope to create a message that provides to the spirit of unity working by everybody’s veins on the subject of Crew India!
The most effective bit? The model retained their signature quirky fashion, and used the product to seamlessly embody their inventive idea of “fingers crossed”.
A brilliant actual and relatable method to join with followers throughout the nation, cheer for Crew India, whereas holding it very ‘KitKat’!
KitKat… for the win!
By constructing on a relatable sentiment, KitKat struck a chord with a inventive tackle a easy hand gesture all of us do with out realizing! An progressive marketing campaign – and one which was completely timed.