It’s an unarguable indisputable fact that the youth at this time has their very own manner of speaking and expressing themselves. From quirky acronyms to wacky inside jokes, the youth have sort of created their very own unofficial vocabulary. And on this vocabulary – the shorter, the higher.
KITKAT picked up on this perception, and engaged with the viewers in a extremely distinctive manner this Valentine’s Day. The model straight up added an entire new set of expressions to the youth dictionary: #lovebreaklingo aka the language of affection!
KITKAT created new and enjoyable ‘love lingo’ expressions that individuals can use to precise their emotions throughout varied relationships – from greatest buddies to first crushes, to even simply together with your buddies.
FCF – on your first crush without end
WCB – for who you declare the world’s coolest buddy
BBE – on your greatest bae ever!
… and so many others. You get the drift. It was quick, it was enjoyable, it was apt for the youth to make use of! How did they carry it to life?
Presenting: Love Break Packs
KITKAT designed distinctive and limited-edition Love Break packs, which had been all customised with this new love break lingo. Customers can select their choose of packs to rejoice and ‘take a break’ with their particular person – whether or not it’s a buddy or a companion.
The Love Break Lingo on these packs positive matched the vibe of the youth, enabling tens of millions to precise their love, and enabling KITKAT to maintain it recent and related.
Plus a candy on-ground celebration to amp up the enjoyable
KITKAT additional introduced its marketing campaign to life with a singular OOH activation.
The model put in an interactive kiosk throughout 3 outstanding malls, and engaged with customers with the assistance of images, custom-made filters, and a brand new expertise.
So easy. So healthful.
A clutter-breaking Valentine’s marketing campaign
KITKAT served a singular and interesting marketing campaign this Valentine’s Day. It spoke to the youth in a fashion they resonate with, and it enabled so many individuals to precise themselves in an genuine manner.
It was distinctive, it was private, and it was actually particular!