Kiara Advani sips Slice this summer season, Advertising and marketing & Promoting Information, ET BrandEquity

Kiara Advani sips Slice this summer season

Slice has onboarded Bollywood actor Kiara Advani as its model ambassador. The model additionally launched its new summer season marketing campaign, ‘Aam ka ehsaas. sabse khaas’.

With Advani as its model ambassador, Slice goals to additional join with its viewers and reinforce its place because the go-to drink for mango lovers throughout the nation.

The brand new movie transports audiences to a tropical paradise the place Advani is wearing a flowy yellow ensemble along with her greatest companion, Slice as she sits subsequent to a boy who’s making an attempt to woo her. With a satisfying and playful background rating, the display switches between the boy and Avani exchanging appears whereas the boy imitates her actions to interact along with her – solely he sits with a bottle of one other mango drink making an attempt to match Slice.

Audiences then witness Advani indulging herself bit-by-bit within the Slice expertise. Failing at his efforts to be Advani’s one and solely, the boy provides into the irresistible Slice, as she exclaims that he can attempt all he needs, Slice remains to be her ‘Sabse Khaas’.

Anuj Goyal, affiliate director, Slice and Tropicana, PepsiCo India stated, “We’re thrilled to have Kiara Advani as our new model ambassador. Identified for her distinctive performing abilities and her fashionable persona, she has an enormous fan base amongst our target market. We consider her reputation and mass attraction will assist us join with our shoppers in a significant means.”

Commenting on the summer season marketing campaign, he additional added, “Our new summer season marketing campaign is an ideal reflection of the quintessential Slice means of indulging in a mango expertise. From relishing the final drop of Slice to the spirited music and added trace of playfulness, the movie seamlessly blends into the brand new AAM KA EHSAAS. SABSE KHAAS narrative. We’re assured that the brand new movie will ring a bell with our shoppers.”

  • Printed On Mar 4, 2023 at 05:03 PM IST

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