Kiara Advani celebrates the up to date Indian bride with Mohey, ET BrandEquity

<p>Kiara Advani celebrates the contemporary Indian bride with Mohey</p>
Kiara Advani celebrates the up to date Indian bride with Mohey

Mohey, the bridalwear model has appointed Bollywood actor Kiara Advani as its new model ambassador with their ongoing marketing campaign #DulhanWaliFeeling.

Advani is pictured celebrating the brand new period of a up to date Indian bride whereas sporting a lehenga from Mohey’s most up-to-date bridal assortment.

The movie depicts the period of a modern-day bride and the way weddings are an enormous day for them. Within the movie, throughout her bidaai, Advani is seen changing all of the items she acquired for her wedding ceremony along with her
most prized possessions.

She will get her first doll, her racket that helped her win towards her father, her previous notebooks, and every little thing that holds extra that means and reminiscences to her new house. With the assistance of her new husband and father in legislation, Advani is ready to substitute all the brand new items that she finds meaningless in entrance of her previous possessions.

Whereas leaving within the automobile her mom asks her why she is taking previous gadgets to her new home, to which Advani joyfully solutions “naye ghar ko apna ghar banaane”.

The film exhibits the cluster of feelings a bride experiences on her big day and the way these previous gadgets maintain a particular place of their hearts. They wish to carry their reminiscences with them, its her #DulhanWaliFeeling.

Advani stated, “I’m so excited to be related to Mohey, a model that not solely celebrates weddings but additionally, their brides and their individuality. Personally, I like weddings! I can really feel the enjoyment each wedding ceremony brings within the hearts of recent brides, their households. It is vital that the brides really feel comfy in their very own pores and skin and are their true self on their large day. This marketing campaign superbly encapsulates the #DulhanWaliFeeling and we hope it strongly connects with all the brand new brides.”

Vedant Modi, chief advertising and marketing officer, Vedant Fashions stated, “Kiara, while deeply rooted along with her custom, can be the brand new age Indian girl that brings out our highly effective messaging in essentially the most assured method. Mohey has been conceptualized for the assured and daring Indian brides who reside life to the fullest and we consider the essence of our #DulhanWaliFeeling has been superbly portrayed by Kiara.”

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  • Printed On Jan 9, 2023 at 09:28 PM IST
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