highlights the worth of a match with Jasleen Royal in new marketing campaign, ET BrandEquity

Jasleen Royal

Matrimony website has roped in Indian singer-songwriter Jasleen Royal for its newest digital and advertising marketing campaign titled ‘Strings Of Love By JS.’

The video-led marketing campaign is designed to succeed in out particularly to the youth who want to discover the appropriate life accomplice however need assistance discovering sufficient avenues to satisfy potential matches.

By way of the video, the vital message that Royal conveys to her followers is that real love could be discovered on matrimonial platforms as nicely, the corporate said in a press launch.

Himani Bahuguna, government vice chairman and head of selling,, stated, “We want to thank Jasleen for going the additional mile to assist us pull this off. The marketing campaign won’t simply be mutually useful for the model and the influencer but additionally give our followers the sort of content material they love.”

“With the success of this marketing campaign, we’re certain that we’ll proceed to develop extra such distinctive initiatives for Jeevansathi {couples} to deliver that additional love and smiles into their lives,” Bahuguna added.

Royal stated, “It’s heart-warming to see a accomplice go above and past to make every little thing good for his or her partner, and I want to commend for taking that additional care to make this occur flawlessly.”

“Submit the pandemic, we’re seeing this shift in younger individuals from informal relationships to extra severe ones, and a platform like makes this a lot simpler,” Royal added.

Watch right here:

With an goal to democratise magnificence, Sukhleen Aneja, CEO, Good Glamm Manufacturers shares how the model’s affiliation with ‘Koffee With Karan’ S7 on Disney+ Hotstar enabled it to seep into standard tradition.

  • Printed On Feb 25, 2023 at 12:01 PM IST

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