International audio gear firm, JBL, has rolled out a digital marketing campaign #MuteTheWorld, to focus on its energetic noise cancelling (ANC) class, which permits customers to mute the noise of their environment and focus what issues most to them.
Conceptualised by Havas Artistic Group India, the movie showcases a girl sitting in her veranda together with her JBL headphones on. As she does what she’s having fun with, her brother begins to lights crackers to have fun Diwali. On seeing how peaceable she was, he begins to gentle fireworks nearer to her, to disturb her with the noise. She then makes use of the ANC function and doesn’t hear something from round, aside from what she needs to take heed to.
Yogesh Nambiar – head of selling at Harman India, mentioned, “JBL’s 75 years of audio innovation and creativity has led us to be the popular sound companion globally, throughout segments. Particularly, on the subject of noise cancelling headphones, we take satisfaction in being a model with one of many widest vary available in the market immediately. JBL has all the time believed in pondering otherwise, and #MuteTheWorld marketing campaign is one thing that amalgamates nicely with our model, and highly effective sufficient to show heads, make folks sit up and take discover. We’re glad to launch an off-beat marketing campaign with Havas and debunk the traditional methods to encourage societal change.”
Bobby Pawar, chairman and chief artistic officer, Havas Group India, mentioned, “Many manufacturers have created communication round noise cancelling, our problem was the way to do it very otherwise and in a fashion that’s ownable to model. Our thought was to actually personify the expertise as a robust, silent individual whose mission is to silence sources of noise. Additionally, since I really feel strongly about breaking stereotypes about how girls are portrayed in promoting, we forged a robust girl to play the position, as a substitute of a person. Promoting performs a task in altering social perceptions, and I’m delighted that JBL allowed us to marry the model message with daring, partaking storytelling.”
The movie is rolled out on JBL’s social media channels and different platforms.