ITC’s Sunfeast shares the hack to be pleased, ET BrandEquity

<p>ITC’s Sunfeast urges consumers to hug their mom more, this new year</p>
ITC’s Sunfeast urges customers to hug their mother extra, this new yr

ITC’s Sunfeast has launched a brand new movie for its Mother’s Magic vary, which finds out the magic folks have been lacking.

The movie titled ‘The Happiness Hack Experiment’ asks the query ‘In as we speak’s quick paced life, the place do folks discover their happiness?’

It begins with a happiness tracker hooked up to the protagonist all through the day. Because the dialogue across the spike in happiness graph progresses, the following day, the protagonist is stunned by his mom visiting him.

The happiness graph reveals a significant spike as he hugs his mom.

The model conveys the message that whereas folks have been looking for happiness in all places, they have a tendency to not realise that it has been proper subsequent to them, within the type of their moms.

The movie ends with the model asking the viewers to hug their moms extra, this new yr.

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  • Printed On Jan 4, 2023 at 01:10 PM IST
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