For those who’ve been working in digital advertising for some time, you’re little question conscious of what all the varied metrics and acronyms imply on your course of. You already know your impression versus your engagement information, your CTR out of your CTA, you perceive MER, ROAS, and so on.
However in case you’re simply beginning out, that final sentence most likely harm your head, and certain prompted you to run just a few fast Google searches to rise up to hurry, and/or examine if I simply made them up (I didn’t).
It’s simple to overlook that what’s common information for many isn’t common, and as such, it’s essential to make clear what every stat and metric truly represents, even platform-by-platform in some circumstances, to make sure that you and your group are all on the identical web page.
This might assist. This week, Instagram has published a new overview of key ad metrics, and what every truly means in sensible phrases, which might assist in your planning.
We’ve introduced the total overview collectively into the under infographic.