ICICI Lombard has introduced a digital campaign to observe World Heart Day and feature its recently launched ‘Cal Scan’ (calorie filter) include on its wellbeing and health application IL TakeCare. Conceptualized by Ogilvy, the campaign embodies the meaning of eating with the perfect measure of calories on the setting of one’s bustling way of life.
The film opens with a scene from a halwai shop, where an individual is purchasing samosas. The retailer tells the client the carbohydrate level rather than the cost of the food things. The client then, at that point, requests a particular carbohydrate level and leaves cheerfully with his food. The subsequent advertisement shows a food conveyance fellow unquestionably affirming the exact calorie score of the food to the client. The two movies mean to give watchers the message that while food sellers can not let us know the specific carbohydrate level of the food consumed, the IL TakeCare application’s new feature will.
While the pandemic has turned individuals towards a comprehensively solid way of life, add the component of estimation to all our wellbeing tries. Considering the critical expansion in the use of wellbeing and wellbeing-focused applications as of late, ICICI Lombard has presented this new component of ‘Calorie Scan’, which will go about as a counter and urge the client to adhere to their suggested calorie financial plan. ICICI Lombard plans to offer exhaustive inclusion to our shoppers as well as inventive answers for them, in this way filling in as an accomplice in the client’s health venture.