Gentle drink model Mountain Dew has launched two new movies with its model ambassadors, Hrithik Roshan and Mahesh Babu.
The brand new marketing campaign will prolong the model’s ongoing ‘Darr Ke Aage Jeet Hai’ positioning throughout its shoppers in India.
The movies showcases Roshan and Babu gearing as much as carry out a freefall stunt in a cargo aircraft from a supremely high-altitude whereas being televised throughout dwell tv. As their crew factors on the threat quotient of the stunt, we see a seemingly anxious Roshan and Babu as they consider the selection in entrance of them. A resolute look crosses their face as they take a sip of Mountain Dew and takes the problem head-on and emerges victorious.
Vineet Sharma, class director, Mountain Dew, PepsiCo India stated, “In 2023, the model acknowledges that each particular person has moments of worry, however actual heroes are those who face the problem head-on and emerge as winners”.
Additional, Sharma stated, ”We’re assured that this new movie will join with our shoppers throughout the nation and relate with Hrithik Roshan and Mahesh Babu as they personify a real hero on this marketing campaign”.
Roshan, stated, “It is at all times a pleasure to affiliate with Mountain Dew. I join with the model’s philosophy of conquering one’s worry and rising above with braveness within the face of challenges”.
Babu, stated, “Braveness over worry, the fun of the unknown – Mountain Dew’s persona has at all times resonated with me. Excited to be again with the workforce for this action-packed movie that is excessive on each motion and journey”.
Via this marketing campaign, the corporate urges kids to liberate themselves and have enjoyable alongside the way in which.
