HDFC Life, has launched a marketing campaign titled #RetireOnYourTerms to spotlight the position of well timed monetary planning in a single’s life, submit their retirement. Conceptualised by Leo Burnett, the nudges individuals to safe their post-retirement plans so as to dwell the life they all the time wished.
The movie showcases a pair getting ready to say goodbye to their son, as he strikes out of their home, to persue his future targets. After he leaves, the mom continues to get up early and do the chores that she was used to doing for her son. When questioned about their way of life, she confesses that it wasn’t what she wished to do, however did it as a result of it was greatest fitted to their little one. The husband then tells her that now that their little one has gone forward to construct his personal future, they need to plan one for themselves too and head for the hills, the place she all the time wished to dwell.
Vishal Subharwal, head – advertising, digital enterprise, and e-commerce, HDFC Life, mentioned, “People often deal with the household and youngsters’s future relating to monetary planning. Retirement planning is commonly a uncared for space and even when individuals are conscious of its significance, they have no idea when to start out. Via this marketing campaign, we intention to nudge shoppers to plan for his or her and their partner’s monetary freedom post-retirement, in a well timed method. People have varied considerations when it comes to retirement planning – tips on how to go about it, that are the acceptable merchandise, can they use life insurance coverage for retirement planning? These are reputable questions and we hope to allow shoppers discover solutions to those by means of our marketing campaign.”
Rajdeepak Das, CEO and chief artistic officer – South Asia, Leo Burnett, mentioned “Retirement planning is commonly seen as boring or cumbersome. With this marketing campaign, we wished to usher in a brand new perspective. Fairly often, in fulfilling our obligations and making the suitable selections for our household, we surrender on our personal desires and needs. Our newest movie reiterates that planning your retirement might imply that you could possibly now return and full these needs. The movie narrates this message by means of the lens of a middle-aged couple who, after fulfilling their parental obligations, are able to plan their life forward as per their very own priorities.”