Hardik Pandya chooses to speculate ‘hatke’ in new LenDenClub’s advert, ET BrandEquity

LenDenClub_Invest like Hardik_Campaig

Lending platform LenDenClub has launched a brand new marketing campaign with its model ambassador Hardik Pandya.

The brand new marketing campaign named ‘Make investments like Hardik’ emphasises new-age traders to spend money on Peer-to-Peer (P2P).

The brand new marketing campaign goals to create consciousness amongst traders to spend money on new-age funding avenues like Peer-to-Peer lending, which is handy and allows the investor to earn excessive returns whereas being non-market linked, the corporate acknowledged within the press launch.

The marketing campaign anchored by Pandya underlines the messaging of being audacious and fulfilling your goals by selecting the best funding class.

The movie shows numerous attributes of Pandya which have a direct correlation together with his selections. The selection of getting the tattoos he needs, sustaining a wholesome life-style whereas being the lifetime of the social gathering, being disciplined always and improvising in the midst of the pitch.

Bhavin Patel, co-founder, and chief govt officer of LenDenClub stated, “As an organization, now we have consistently been evolving to supply the very best returns to our prospects that transcend from understanding the shopper sentiments to creating developments that encourage investing in P2P lending.”

“With this alliance, we intention to lift consideration to Peer-to-Peer (P2P) lending,” Patel added.

Saarthak Juneja, inventive lead at Kandid Kanvass, the company behind the marketing campaign, stated, “After Pandya got here on board because the model ambassador, it turned crucial that every facet of the inventive marketing campaign be reflective of his persona which inserts with the LenDenClub model completely. They each stand for efficient unconventionality that works very well on this fashionable, to-each-his-own world.”

As part of this affiliation, Pandya will collaborate with LenDenClub to painting the model’s elementary values, talking immediately with the purchasers with important messages in regards to the significance of investing in the suitable asset class.

  • Revealed On Mar 15, 2023 at 06:23 PM IST

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