Trying to glean some insights into the important thing Halloween traits of the season, primarily based on Google Search exercise?
Google not too long ago up to date its “Frightgeist” mini-site for 2023, which supplies an interactive overview of the important thing traits of word for spooky season.
Although you most likely don’t want it, you possible already know the highest costume development of the season.
Sure, the cultural phenomenon that was/is The Barbie Film has infused itself into Halloween, with many individuals impressed by the movie now eager to point out off their Barbie and Ken outfits.
So count on to be handing out loads of sweet to blonde-haired, pink-dressed characters this night.
As at all times, Frightgeist has a list of the highest costumes of the season, together with the above map show, which reveals you the most-searched outfits by U.S. area.

There’s additionally Google’s “Costume Wizard”, which may help you give you a fancy dress concept.

I imply, it’s most likely too late now, but when you really want last-minute inspiration.
And whereas it might not be a lot assist to your spooky season preparations this yr, it stays an fascinating reference level, in figuring out the important thing popular culture traits and pursuits throughout U.S. states. Which you’ll be able to discuss with any time, so if you happen to’re questioning a couple of potential theme to your upcoming promotions, perhaps test the Frightgeist listing first to see what customers are serious about.
You’ll be able to try the most recent model of Google Frightgeist here.