Google appears to have rolled out a brand new blue spotlight function for some featured snippets within the Google Search outcomes. Google might spotlight particular textual content that’s necessary in answering your question, instantly within the featured snippet outcome. Additionally, the font measurement of the featured snippets with blue highlighted textual content is bigger than featured snippets with out blue highlighted textual content.
What’s seems like. Listed below are some screenshots of queries that generate the brand new blue highlighted textual content featured snippet in Google Search:
Earlier exams. Again in September 2022, Google examined this function with each yellow and blue highlighted text. It appears Google has gone with the blue highlights, as all of the examples I have seen are in blue and never in yellow.
Why we care. Will featured snippets that spotlight the reply extra prominently with these blue highlights scale back the click-through price from a typical featured snippet? Will these possibly drive extra clicks due to the highlighted textual content?
It’s possible you’ll need to audit a few of your extra fashionable featured snippets to see if you’re noticing kind of visitors after this variation – that’s, if the change impacted your outcomes.
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In regards to the writer
Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming crew for SMX occasions. He owns RustyBrick, a NY based mostly net consulting agency. He additionally runs Search Engine Roundtable, a well-liked search weblog on very superior SEM subjects. Barry may be adopted on Twitter here.
