WhatsApp unveiled its newest privateness initiative in Mumbai with an immersive 3D anamorphic set up on the Gateway of India that highlighted its a number of layers of safety and privateness controls.
This was the the primary ever 3D anamorphic set up on the Gateway of India! It remodeled the landmark right into a digital expertise exhibiting how WhatsApp’s privateness layers work collectively to a create protected area for personal messaging.
One of the best bit? The model used inventive storytelling and hyperlocal symbols which are synonymous with town of Mumbai, just like the kaali-peeli taxi, purple publish field, iconic avenue lamps and naturally the all-too-famous pigeons on the Gateway of India!
Highlighting options like end-to-end encryption, two step verification, silence unknown callers, disappearing messages – the set up adopted the journey of a WhatsApp message between a sender and the meant recipient and nobody in between – reinforcing how WhatsApp’s privateness options supply customers full management over the privateness of their messages.
Sandhya Devanathan, Vice President of Meta India, stated, “Privateness is on the core of all the things we do at WhatsApp and we’re excited to see the following part of our privateness marketing campaign gentle up the Gateway of India and lift person consciousness round WhatsApp’s privateness options and a number of layers of safety. The attention-catching, certainly one of a form anamorphic privateness installations would be the first time the landmark will witness such immersive storytelling in true Mumbai fashion and reinforce WhatsApp’s continued dedication to launch privateness options that strengthen our present layers of safety, giving individuals full management over the extent of privateness they want whereas messaging their pals and family members.”
The Gateway of India installations are a part of WhatsApp’s world privateness marketing campaign introduced earlier in June, which was amplified throughout social, digital, broadcast channels, in print and on billboards throughout India. The marketing campaign additionally included the launch of recent privateness options like silence unknown callers and privateness checkup, together with an on-ground activation with mirrored messages in malls throughout Delhi in partnership with Anushka Sharma.
