Former Publicis worker pulls up ex-ECD on social media over plagiarism, ET BrandEquity

Former Publicis worker pulls up ex-ECD on social media over plagiarism

One other ‘credit score snatching’ put up has rocked adland. This time Publicis Groupe and its former govt artistic director Ajeet Shukla have been pulled up by an ex-copy supervisor of Publicis India.

Diwesh Dishu, who joined Publicis in September 2018, claims over a LinkedIn put up that the work that he and his workforce had instructed again in 2021, has been recreated by Shukla for a special consumer in a special company.

Dishu claims that he had no prior details about it.

To set the context, in 2021 whereas at Publicis India, Dishu and his workforce had been engaged on an idea for meals model Chings Hakka Noodles and had shared their concepts with the then ECD Shukla over a name in addition to over e mail.

Nevertheless, resulting from a number of backwards and forwards on the temporary, the thought could not see the sunshine of the day, writes Dishu in his LinkedIn put up.

“However as we speak, the thought was introduced alive by Ajeet Shukla, for a special consumer in a special company,” he continued. Dishu supported his claims with screenshots of emails that had been shared across the Chings marketing campaign concept.

Going as per the hyperlink he talked about in his put up, this new consumer is Aditya Birla Solar Life Insurance coverage and the brand new company is Dentsu.

Dishu even requested Aalap Desai, chief artistic officer, Dentsu Artistic West (in what appeared like a sarcastic tone), whether or not he may preserve these concepts in his folio.

  • Revealed On Mar 10, 2023 at 12:36 AM IST

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