For video advertisements, longer is best

Longer video advertisements have demonstrated higher effectiveness in comparison with their shorter counterparts. Cellular person acquisition managers have famous vital efficiency enhancements when utilizing movies which can be between 31-60 seconds lengthy.

“Our consideration spans could also be quick, however longer cellular video advertisements have confirmed efficient at catching customers’ consideration,” says advertising platform Liftoff, who revealed the report.

Liftoff says its report analyzed practically 1 trillion impressions throughout 24.5 billion clicks and 240 million installs between the beginning of 2022 and the start of 2023.

Why we care. In case you’re utilizing shorter video advertisements in your app campaigns, attempt creating longer movies to check. Through the use of longer video advertisements, you could possibly enhance the effectiveness of your cellular advertising campaigns, leading to increased engagement, conversions, and, finally a greater return on funding (ROI).

Getting extra out of your advertisements. When creating online game app advertisements, listed below are just a few suggestions that may assist you to get extra:

  1. Begin with what you may have. You probably have present movies of 15-30 seconds, begin combining sections to create one longer video. It’s budget-friendly and time-saving.
  2. Embrace the artwork of storytelling. Don’t be afraid to inform a narrative. With longer video advertisements, you may have an entire minute to convey a properly rounded story with a hook and compelling conclusion.
  3. Exhibit extra of what your app does. You possibly can inform fuller tales and showcase extra of your apps distinctive promoting factors. By highlighting extra options, you’ll be able to attain a broader viewers.
  4. Highlight authenticity with user-generated content material. Person-generated content material video advertisements have a honest really feel, as demonstrated by TikTok, Instagram Reels, Snapchat, or different platforms. These could be simplest when the creator instantly addresses the digital camera or instantly recommends a specific app to the viewer.

Dig deeper. You possibly can view the whole report from Liftoff here.

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