With Shikhar Dhawan because the protagonist, the marketing campaign goals to achieve out to customers who’re contemplating upgrading their TV units, in addition to these gearing as much as benefit from the cricketing season.
Flipkart has launched its newest promoting marketing campaign ‘Time to Transfer on and Improve with Flipkart!’ that includes famend Indian cricketer Shikhar Dhawan. Whereas specializing in selling enticing presents on large-screen TVs via sellers in the course of the ongoing cricket season, the marketing campaign additionally encourages customers to improve or trade their outdated TVs for a greater viewing expertise. With Shikhar Dhawan because the protagonist, the marketing campaign goals to achieve out to customers who’re contemplating upgrading their TV units, in addition to these gearing as much as benefit from the cricketing season.
With the continuing cricket season being massively common in India, Flipkart’s newest marketing campaign is predicted to generate plenty of buzz and curiosity amongst cricket followers and TV consumers alike. The advert marketing campaign can be promoted on common social media platforms similar to YouTube, Instagram, and Fb.
Divided in two segments, the commercial begins with a leaked video of Shikhar Dhawan the place he’s heard speaking to his good friend about discovering somebody new in his life. Shikhar is seen sitting with a good friend in his front room, the place he discusses shifting on in life and discovering somebody with excellent compatibility. Nevertheless, the video ends abruptly, leaving viewers interested in what he meant. That is adopted by the second half the place the cricketer clears the air and divulges that he was really speaking about falling in love with a good looking TV, his new love and excellent associate this cricket season. He invitations viewers to seek out their excellent associate from the widest number of TVs accessible on Flipkart.
The advert showcases the charming image high quality and immersive Dolby encompass sound of the TVs made accessible by a wide-range of manufacturers on the Flipkart platform, promising prospects an unmatched viewing expertise. The advert ends with a variety of photographs of the TVs and Shikhar speaking to the digicam concerning the life like image high quality and sound expertise. Prospects can buy 4K TVs from an expansive-range of manufacturers beginning at Rs. 17,000/-, together with superb presents and offers provided by the manufacturers.
Jagjeet Harode, vice chairman, massive home equipment at Flipkart, expressed his pleasure concerning the new advert marketing campaign, stating “The tv phase has quickly developed in recent times, and Flipkart is dedicated to offering entry to a wide array of sensible TVs from varied manufacturers to fulfill the altering wants of shoppers. We’re delighted to collaborate with ace cricketer Shikhar Dhawan to deliver the perfect of the cricket season to our prospects’ houses. With this affiliation, we anticipate to deliver a contemporary wave of engagement with viewers, making it a great time to improve with Flipkart – including a brand new dimension of pleasure and leisure to the lives of our prospects.”
Commenting on the marketing campaign Shikhar Dhawan mentioned, “Flipkart is offering entry to enticing presents and trade offers on the widest vary of TV manufacturers. I’m thrilled to be related to Flipkart’s TV sale marketing campaign. With their big selection of TV manufacturers and enticing presents, cricket followers can now get pleasure from a very immersive viewing expertise from the consolation of their houses. So, improve your current TV with a brand new one as a result of it is time to transfer on!”
