Fitbit, now a part of Google, has rolled out a brand new digital-first marketing campaign, “Sweetest Diwali reward isn’t a candy”. The marketing campaign strengthens Fitbit’s ongoing 360-degree advertising activations and partnerships whereas tapping on to the festive season, to induce folks to provide a present of well being to their family members.
As a part of the festive marketing campaign technique, Fitbit has unveiled a digital advert movie a couple of Fitbitten household. It showcases how the mom – performed by celeb actor, Neena Gupta – makes use of the Each day Readiness Rating from her Fitbit Cost 5 to plan for a simple day if she sees a low rating and breaks right into a dance exercise when she is all set with a excessive rating.
Set in Diwali material, the movie is aimed toward encouraging the shoppers to prioritize well being and wellness identical to Gupta and make the perfect selections for one’s physique, thoughts, and well being. Consistent with the accelerated shift in the direction of a extra digital world, the Diwali marketing campaign is being seeded throughout YouTube, Fb, Instagram, Twitter, OTT platforms, social media, and different web sites.
“All our campaigns have targeted on weaving real-life tales knitted in social fabric-filled feelings to relate the impression of utilizing the Fitbit platform in an immersive and compelling manner, throughout a number of buyer touchpoints. Earlier within the 12 months, we pivoted the storyline of a work-from-home mom for the Holi marketing campaign and the way she manages stress utilizing Fitbit. Our current Rakhi marketing campaign that efficiently garnered 33 million views on YouTube conveyed the message of gifting a band of wellness, good well being, and lengthy life to your siblings,” Fitbit India spokesperson.