The movie has been conceptualised by Model David and produced by Caffeine Movies LLP.
Since time immemorial, many have believed that fast showers are for males and lengthy indulgent showers are for girls. Enjoyable Truth! Males like showers that permits them time to take a pause, recharge, mirror and simply get pleasure from whereas they cleaning soap up. Fiama Males’s Bathe Survey* reiterates this reality; opposite to common perception, reveals 75% of younger males get pleasure from showers as a lot and discover methods to raise the ambient expertise, be it with a specifically curated bathe playlist, audio system, or a contemporary, indulgent product. Fiama Males, is likely one of the first manufacturers to acknowledge this bathe reality and relay the identical with younger skills, Shubman Gill, because the ambassador.
Conceptualised by Model David and produced by Caffeine Movies LLP, director Aarti Desai helps Fiama Males break the parable of bathe being a chore. With the bathe ambassador, Shubman Gill, Fiama Males portrays the on a regular basis enjoyable bathe routine that many younger males are more and more adopting. In a rhythmic visible narrative set on a chartbuster Bollywood track, the movie presents a foot-tapping expertise. Be it a busy life-style, intense work stress or on a regular basis stress, bathe is step one to begin afresh or unwind. Making it enjoyable simply helps higher to disengage from the cacophony of life and calm down. The brand new Fiama Males Charcoal & Grapefruit gel bar and bathe gel with its refreshing pores and skin really feel provides to this new age bathe expertise.
Sameer Satpathy, Divisional Chief Government, Private Care Merchandise Enterprise, ITC Restricted said, “Feeling and looking good each are on the core of grooming at this time. Each particular person has a distinct perspective, be it the selection of grooming merchandise or their bathe preferences. Fiama Males is on the forefront of this new wave of grooming and feeling good that really begins within the bathe. The brand new Charcoal & Grapefruit gel bathing bar and bathe gel, designed to raise the on a regular basis bathing expertise, faucets into the bathe temper of younger males. Fiama Males with Shubman Gill as the brand new bathe ambassador is ready to counterpoint grooming experiences.”
The Fiama Males Bathe Survey* additionally reveals that greater than 65% of younger males contemplate Bluetooth audio system and a curated playlist as excellent companions for an important showering expertise. As well as, the survey states that greater than 60% males not solely have a hard and fast showering routine but in addition get pleasure from upbeat music whereas having a shower.
Enthusiastic about this new partnership, one among India’s rising younger cricketing expertise, Shubman Gill, mentioned “Routines and rituals are a part of on a regular basis life. Mine is all about onerous work, perseverance and efficiency however I additionally guarantee taking outing for myself to rejuvenate and refresh. A refreshing, indulgent bathe is my means of chilling – Temper playlists, grooving to the beats and simply chilling underneath a bathe! Nothing refreshes actually like Mazze ki freshness and I’m actually glad {that a} model like Fiama Males acknowledges this want of a bathe expertise to begin afresh or simply unwind. “
Commenting on the marketing campaign, Aarti Desai, artistic director, added, “The class for Males’s cleaning soap may be fairly medical and vanilla. We needed to create a temper of freshness with an entire lot of enjoyable added to it and to see Shubman Gill having a blast within the bathe.”
