Apart from X, and his grand imaginative and prescient for constructing a broader social/leisure utility, Elon Musk can also be investing in AI, and constructing his personal generative AI fashions which, in his phrases, shall be “maximally truth seeking”, and never be influenced by political agendas.
And it could additionally feed into the X platform, in keeping with a put up from Musk over the weekend.
In response to a criticism of X’s present search performance, Musk shared this:
We’re engaged on semantic (AI) search. Will present posts of X that match the which means of your search, not simply the textual content.
— Elon Musk (@elonmusk) August 7, 2023
So X is seemingly working to construct extra semantic information matching into its methods, which might then present improved search capability, whereas additionally probably offering all new information insights for companies and creators, that may higher perceive the context of a point out inside a put up, versus merely feeding by key phrase matches.
Which has turn into a spotlight of X’s renewed push to fight hate speech within the app. Regardless of third-party reviews that hate speech mentions have elevated since Musk took over the platform late final 12 months, X’s own commissioned research reveals that while you issue within the context of such mentions, versus tallying key phrase matches, precise situations of hate speech have declined, with some 86% of the slur usage in the app not truly posted in a damaging or dangerous method.
In different phrases, context issues, and it looks like X shall be hoping to make use of AI to raised type such, and supply extra perception into how phrases are being utilized in posts, versus merely providing you with a list of mentions, which aren’t all the time full or correct both method.
Musk introduced that enhancing the platform’s search performance was a “high priority” within the early phases of his takeover on the app, and has additionally pledged to incorporate semantic keyword-based targeting for X ads, in addition to improved search feedback loops to iterate on its search providing.
To date, none of those have come to fruition, however as famous, Musk and his staff are additionally growing the xAI model, which can play a task in facilitating these enhancements, and constructing a greater contextual focusing on system.
Which may ship vital enhancements. It’s not clear how lengthy the system will take to be constructed, nor how precisely it is going to hyperlink again into the X app. But it surely does appear that that is the broader view, as a part of the fast evolution of the platform.
Which suggests you can see an improved X search system coming quickly. We’ll maintain you up to date on any progress.