Dentsu’s Ajeet Shukla addresses alleged plagiarism allegations, ET BrandEquity

Ajeet Shukla

Dentsu Artistic’s Group Government Artistic Director Ajeet Shukla has taken to his LinkedIn to deal with a priority round ‘credit score snatching’ that was introduced up by his former colleague from a unique promoting company.

Shukla clarified in his publish that he has all the time stood up in opposition to stealing of concepts and credit score mongering actions. “However on the similar time, I’d not encourage any allegation like this thrown upon me,” he added.

Explaining what had occurred at his former office, Shukla wrote, “We spoke over calls and whereas discussing it, I gave him this germ of an concept, we each had been excited . I requested him to develop. And as traditional he added his nuances, wrote it superbly and despatched it. I requested him to current it to the bigger workforce himself, the place I informed everybody what nice movies he has cracked and written. That’s what we seniors are imagined to do. To encourage our juniors at greater platforms, proper? We offered it to the consumer nevertheless it didn’t undergo.”

He additional talked about that after two years (when each of them had moved on from the company they labored at), he bought a quick from one among his current purchasers in his present company.”And that concept popped up once more and I used it. This time it was offered and we made good movies,” Shukla said.

He believes that in promoting, an concept all the time travels and stays with the individuals who crack it. “Even when he had bought it via for any consumer in any company, I’d have cheered it loud. However the screenshots of sending mails to show his level of me stealing his concept, that’s not acceptable,” Shukla added.

On Thursday, Shukla’s ex-colleague Diwesh Dishu claimed over a LinkedIn publish that the work that he and his workforce had urged again in 2021, had been recreated by Shukla for a unique consumer.

  • Revealed On Mar 10, 2023 at 02:35 PM IST

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