Nexus Malls has set out with one goal: to present clients the most recent, biggest, and coolest collections that manufacturers have to supply.
Final 12 months, the retail platform pulled off one of many largest rebranding tasks ever carried out by an Indian mall firm for a brand new and refined purchasing expertise.
Roping in Amitabh Bachchan because the model ambassador, Nexus Malls conceptualised a marketing campaign that led to extra relevance, recall, and differentiation in a cluttered market.
Ab Har Din Kuch Naya
The sequence of brand name movies characteristic the ‘Happyness Ambassador’, Amitabh Bachchan, as he breaks down the big selection of choices shoppers have to select from.
From garments and equipment to all of the eatery choices, the marketing campaign captures the variability on supply within the malls, and tempts customers into paying the latest Nexus Mall a go to. A intelligent method to reel in customers, it doesn’t matter what they’re craving!
With 17 malls throughout 13 cities, Nexus Malls recorded arguably probably the greatest consumption and footfall recoveries popping out of the pandemic.
They will even be one of many first firms to go for the Actual Property Funding Belief (REIT) very quickly.
The model broke away from the everyday one-dimensional purchasing expertise, and as a substitute created a novel digital marketing campaign to amplify their iconic 3-word proposition to life: Newest. Biggest. Coolest.